Business · Small Business Marketing
The Christmas Sales Playbook for Small Business
2026 Edition: an 8-week plan to boost Christmas revenue in your shop and online store, without discounting away your margin
Free to read with Kindle Unlimited. US$6.99 on Amazon.com.
- A week-by-week planFrom the first week of November to Christmas Eve, then Boxing Day to January
- The 2026 dates that matterBlack Friday, Cyber Monday, Super Saturday and Australia Post cut-offs
- Sell more without slashing pricesBundles, gift sets, gift with purchase and spend thresholds, with the margin maths
- Three things to do tonightEvery chapter ends with a "Do this now" box for busy shop owners
Take a look inside
Short chapters written for a phone screen, with real Australian examples, AUD figures and a yellow "Do this now" box at the end of each one.
Make December bring in more, not just feel busier
Christmas can make your whole year. Or it can leave you with a stockroom full of leftovers and a margin wrecked by discounts.
This playbook gives Australian small retailers a simple, week-by-week plan to sell more this Christmas, online and in store, starting this week. It's written for boutiques, gift shops, homewares stores, cafés with a retail shelf and Shopify stores run by busy owners who do their own marketing.
- Work out your Christmas number and turn it into weekly targets
- Plan around the 2026 dates that matter, from Black Friday to the Australia Post cut-offs
- Build offers that sell without slashing prices
- Get your stock right so your best-sellers don't run out on 3 December
- Run a six-email Christmas plan, social posts and small-budget ads you can actually manage
- Make the shop floor, gift wrapping and late-night trading work harder
- Win last-minute shoppers with gift cards and click and collect
- Clear Boxing Day stock without wrecking margin, and keep January from falling off a cliff
Free bonus inside: the one-page 2026 Christmas key-dates card.
What's inside
- Know your Christmas number
- The 2026 dates that matter
- Sell more without discounting
- Stock and range
- Email and SMS that sells
- Social and ads on a small budget
- Making the shop floor work
- Shipping, cut-offs and click and collect
- Gift cards and last-minute shoppers
- Boxing Day to January
- Your 8-week Christmas plan
Written by lemonlolly, an Adelaide digital marketing agency that has helped Australian local businesses since 2014.
Want the tools as well as the plan?
The full Christmas Revenue Playbook by lemonlolly adds a margin and target calculator, a printable planner and every email already written. Readers of the book get 20% off.
